How to Advertise Your Hardwood Flooring Business
Hardwood flooring is something really unique when it comes to marketing and advertising it. Hardwood flooring is something very popular, something the majority of people are familiar with and they either are fans or they prefer other types of flooring. Hardwood flooring is also something that will never be purchased impulsively, it takes time and consideration and it is an investment. Hands down, hardwood flooring is way more than just a short-lived trend. It has been around for centuries and it is a great example of preservation of history and tradition and incorporating it in modern times. Hardwood flooring is classic and traditional yet modern and contemporary. It is something people associates with important things they value a lot like home, family, cosiness, warmth, tradition, respect.
Hardwood flooring is something we can sit here and talk about for days. However, the modern customer is not about talking and talking, they are about visuals. And when it comes to something as beautiful as hardwood flooring, it is important to provide them with the visuals they want. When it comes to something that is part of the functionality and interior design of their homes, customers want to touch the product, hold it, feel it, take their time before they decide to make the investment. The customer may not have the access to a physical store where they can see samples of the floor and take their time to decide how it will fit into the interior of their home. Furthermore, currently, the situations are pretty challenging and most physical stores are closed.
Therefore, the other best way to display the hardwood flooring you are selling and provide the customer with the visuals they are looking for is through your website or social media accounts. It is necessary for a business nowadays to take advantage of all online platforms available so it can achieve good brand awareness, find and reach out to its target auditory and be able to attract more new customers. A well-maintained website and social media sets also allow the opportunity to create a good relationship with potential and current clients, provide them with samples of the products you are selling.
The world of marketing is very dynamic and constantly changing. What used to be a successful and efficient marketing strategy just a couple of months back is not necessarily what will work now. In such a dynamic environment, it could be pretty challenging to market on social media. However, your online presence and social media advertising remain some of the most efficient ways to create brand awareness and target potential clients. It is not always easy to get your message to the public, however, social media definitely helps you do it more effectively. In order to make sure your hardwood flooring company stays on top of the online world and has a great online presence, here are some advertising and marketing tips you would like to have a look at and probably incorporate into your advertising strategy for the year.
Check Your Insights
Now, you start by creating a profile on one or more of the social media platforms, most commonly these would be Facebook and Instagram. Once you do that, you will be able to find a section called Insights. This section will become your best mate in the future. This section and the insights shown by it is very necessary for measuring your success on social media platforms, indicating the areas you are succeeding at and the ones that are still your weakness and you want to work at. The Insights section provides you with data that will give you a good idea if you are reaching your target auditory, what your target audience is.
This section also gives you a good idea of what your target audience likes, how it “consumes” the content they like, when they do it, etc. It is a good idea to post when the majority of your target audience is online so you are able to get more exposure for your posts and the content you share. Another great way to ensure more exposure is creating content in a way that is popular and highly sought after at the moment, of course, keeping in mind the industry and niche you are positioned in. Nowadays, social media is all about authentic content and photos, therefore, it is a great idea to include some behind-the-scene photos or videos or virtual tours of completed job sites through photos and videos.
Influencer marketing has taken the marketing world by storm. Nowadays, social media influencers are the new stars and brand ambassadors. Therefore, it is always a good idea to include some influencer marketing into your advertising strategy. Due to the large following of social media influencers, you will get a lot more exposure for your products and business. What makes this exposure even more special and important is that influencers usually have a loyal audience that pays attention to what these people are saying and often take their recommendations into consideration. From here, the path to making a purchase is very short.
Therefore, working with influencers is a great way to advertise your products and services. One important thing you want to keep in mind is that you should choose an influencer who is posting content similar to your niche and industry. Otherwise, it will be pointless to have your wood floor installation service advertised by an influencer who is mainly talking about makeup or travel and have a target audience with way different demographics than the target audience you are trying to reach. Influencer marketing is the new version of word-of-mouth and you can totally take advantage of it.
One important thing that differs the good business social media profile from the mediocre one is the engagement rate. Now more than ever it is important to engage with your audience and speak to them, make them respond and react to the content you are sharing. Engagement on social media comes in the form of likes, comments, shares and saves of your posts. The more you interact with your audience and engage them, the popular your profile will get and the more people you will be able to reach out to. It is important to respond to every comment or direct message. Make sure you are giving a genuine response, nothing generic because people can feel the difference.
Quality over Quantity
Now, it is important to share posts and content often. As often as possible. However, if your posts are not performing well, obviously, you need to look for the reason somewhere else. It is usually because of the fact you are putting your focus on quantity but not quality. However, if you are able to create high-quality and interesting posts, even if you are not posting them that often, you will still be able to keep the attention of your audience. Another great way to interact and resonate more with your audience and simply asking them what they want to see more of and simply comply with their demand and provide them with the content they are most interested in at the moment. Have a look at your insights often and you will also be able to determine what type of posts are more interesting for your audience. Post what is useful, informative, and interesting for your auditory. Be genuine, be authentic, be creative, don’t just copy what everyone else in your industry does on social media. Give your audience a reason to continue to follow you and engage with your posts.